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Individual 2020 Article Seasonal Movie Multiple Characters Association Position videos and branded content hosted and created by 8f78d9.555win5win.com
29 thg 10, 2019 · Although the literature on celebrity endorsement is abundant and complex, few studies have provided a review of this issue. Our article thus seeks to complement this dearth …
31 thg 3, 2022 · Celebrity endorsements are a time-tested tactic, but marketers have added a twist: endorsements featuring not actors as themselves but as the characters they play in film …
31 thg 3, 2022 · Celebrity endorsements are a time-tested tactic, but marketers have added a twist: endorsements featuring not actors as themselves but as the characters they play in film …
2 thg 7, 2019 · Overall, our results showed that participants identify more with influencers than celebrities, feel more similar to influencers than celebrities, and trust influencers more than …
To investigate the improvement of female representation and its relationship with a movie's success, we propose a new measure, the female cast ratio, and compare it to the commonly …
New Portray Multiple Characters Seasonal Movie Challenging Discussed 2020 Article Individual Held Position Association Stated Require Endorsements Open Doors jobs added...
1 thg 3, 2021 · We address this gap by conducting a structured and bibliometric review of the literature. Through this hybrid review, we highlight the most cited articles, authors, journals, …
12 thg 9, 2020 · This study, grounded in the theory of parasocial interactions and celebrity endorsement, aims to propose a framework of antecedents and outcomes of parasocial …
1 thg 3, 2020 · Most scholars have adopted the meaning transfer model, proposed 30 years ago by Grant McCracken, as the most appropriate theory to explain effective celebrity endorsements.
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